What is a Marketing Funnel?

A funnel is a system comprised of steps or a series of pages that guide the prospects towards the conversion.

Marketing Funnel is a scheme patronized for attracting customers or clients towards your business. In simple, Marketing Funnel is a tool designed for the prospects to convert them into reliable customers.

Marketing Funnel is a tool for customers to visualize the way for a journey towards conversion by a company when prospects become familiar.

Ten decades ago, Marketing Funnel had been designed to introduce the series of steps from prospect to customer of company or brand.

Nowadays, one can’t believe that how the system of steps is working and clarification to understand the representative system or you can call it marketing Funnel. For buyers’ system which generation to make them visualize from prospect to customer journey in an elegant manner.

Practically, the Funnel marketing system is some sort of confusing phenomenon and difficult to understand how it works actually. But, it is not impossible to understand and to make the probable traffic for the purpose-designed in the series of steps to attract the business; the company has had to entertain.

In fact, In Funnels marketing like other best sales funnel software; GrooveFunnels remained the best sale funnel builder of 2020.

A classic representation of Marketing Funnel Explained

In the early era, it was employed as awareness, interest, desire, and action, four-step series was put into practice to gain the aims.

•        Awareness prospect understands the problem and finds a possible way out.

•        Interest in the problem’s solution to resolve their issue for prospects and they have interest in products and services.

•        Desire prospect spectacles interest in products or services and evaluation begins either product or services meet the needs or not.

•        Action After these three steps it decides that the product or service matches the need of the prospect if it does then the prospect will convert into a customer. If not, then finding will be continued.

What actually Sale Funnel is and How a Funnel Works

Sales funnel is the system of steps by which prospects become a customer or in simple words a buyer purchases a product or brand of the company going through the steps systemized.

To understand what is a sales funnel and how does it work? On a contemporary basis, the sales funnel can be understood following stages.

It comprised of Awareness, Interest, Consideration, intent, evaluation, and purchase.

•        Awareness is the main stage of a sales funnel and it is the initial step for the best funnel builder. Loyal customers are attracted by this stage via good advertisement by available modes. For trust build-up, information can be advanced on a prioritized basis to encourage more to lead the management system.

•        Interest When steps are generated for making a strong move to learn more about the brand or product of the company, it makes prospects get more information and will compel them to research based on the provided material. It strengthens prospects towards the chain prescribed by the company, for that purpose emails, content, and ads tend to grasp the targeted prospects.

•        Consideration In this stage leads are designed for desired marketing steps and customers’ prospecting. Consideration becomes healthier by email campaigns and nurtures people with designed material, content, free checks, and much more to entertain the stage of consideration.

•        Intent for buying a product of a company, prospects must be advocated in an aspect, they are interested in the most. For this, product or brand demo is need of the hour while the survey will have happened when a brand is launched on e-commerce in the shopping cart. For a buyer, it should be the best choice to buy a product or brand because of worth item.

•        Evaluation In this final decision has been made about to buy a product or not. Normally, sales work and marketing go hand in hand to nurture the buyer to buy a product or entertain the service which is the best choice for the prospects.

•        Purchase this the stage where a prospect converts into a customer. It is also known decision stage. Sales can be made and experience also gains which lead trails of the marketing funnel to begin it again.

 

ClickFunnels vs Kartra

ClickFunnels is a series of steps for prospects to avoid any confusion and distraction from purchasing a product while Kartra has its features inclusively to reach the buyer with all the content to set accurately. ClickFunnels is a set of strategies and tools to sell, deliver, and marketing for a product. Kartra is based on features like create a product, membership site, upload an email list, and main generating touchdown page. ClickFunnels is task-oriented. Drop web page, best sales funnel builder, one-click shop cart for purchasing, market automation, and all the things represented in the simple dashboard are important steps of ClickFunnels and Kartra is goal-oriented, simply.

ClickFunnels suggests entrepreneurs make an amazing service by employing their services which help them to grow while Kartra is a wide range of professional business tools and those can easily be accessed via several Kartra schemes.

Variety of templates, easy funnel sharing, easy to create membership sites, A/B testing, affiliate programs; for these aspects ClickFunnels and Kartra have similarities too in this way.

The key difference between ClickFunnels and Kartra is for running an entire business whereas ClickFunnels is to build sales funnels and advocate prospects for online marketing.

In best sales funnel software 2020 ClickFunnels ranked top because of unlimited contacts and great for all agencies Kartra also marked at a high rank.

ClickFunnels vs Shopify

It is difficult to declare the best sales funnel software while funnel marketing lacks something or has something unanimously awesome rather than others. Similarly, Shopify is a better choice than ClickFunnels as for best sales funnel software being reasonable, has three plans, mobile app, better help regarding manage list and customers. To set up a full-fledged online store with a variety of products or services Shopify is a comparatively good choice. ClickFunnels has its own features of listed emails to perform automated campaigns but the online store created on Shopify is richer than ClickFunnels. In features like Online store builder, inventory management system, analytics dashboard, customer management system, sales funnels, app store, payment integration, shipping and delivery, and Mobile app Shopify is better selection as ClickFunnels is good enough for the beginners and Shopify is sound for the business expert and professionals.

ClickFunnels vs GetResponse

ClickFunnels is the sales funnel and GetResponse is the email service provider (ESP). GetResponse was ranked best sales funnel builder 2020 as GetResponse is less expensive than the ClickFunnels. For crafting or creating an effective sales funnel builder ClickFunnels is a better choice and for building, maintaining, and growing an email list for the best online service, GetResponse is the best sales funnel software too. In a variety of top features, Search Engine Optimization (SEO) lacks in GetResponse as compared to ClickFunnels. GetResponse for autoresponders, webinars, surveys, email marketing, market automation, stores and product, social ads creator, included features, unlimited landing pages is best sales funnel concerning CLickfunnels.

Both ClickFunnels and GetResponse have free trials that will make anyone decide a better choice from these two sales funnel software.

ClickFunnels vs Kajabi

Kajabi is specifically for digital entrepreneurs while ClickFunnels is about creating a sales funnel which anyone can access for their sales.

Kajabi includes a digital course or Kajabi is a marketing place where people are being empowered to convert their knowledge and skills to digital products. It solely offers a marketing place for digital courses, e-learning for marketing communities. ClickFunnels is totally different from Kajabi for people, product, and purchase difference.

Kajabi is a digital delivery system of products and CLickfunnels is the physical delivery system. Kajabi has pipelines and ClickFunnels has funnels for high converting sales.

Kajabi is popular all-in-one best sale funnel software designed for digital entrepreneurs and sales funnels like ClickFunnels creates leads and makes them sell online. Kajabi is software for educators and digitally learned people. It helps them to sell their course and membership tools. And, for beginners clickFunnels is suitable to build sales funnel for selling what actually they can sell.

CLickfunnels vs Leadpages

In the world of marketing funnels, it is hardly declared software as the best sales funnel software. Sales funnel software is some sort of different business like Leadpages has its own worth.

ClickFunnels is a one-in-all funnel sales tool and Leadpages is a professional application of landing page. A landing page is like any page of any website or any aspect of the website where a visitor attempted the first visit.

Leadpages is related to landing pages and ClickFunnels is about sales funnels. Both are leads that compel visitors to become a customer.

Website hosting, professional themes, and templates split testing, easy to implement sales funnels, conversion tracking, email autoresponder, membership site, shipping cart are key features of clickFunnels.

Leadpages has key features like drag-And-Drop, visual Editor, unlimited Page, publishing, exit-intent Pop-Ups, Split Testing, Countdown Timers, Leadpages Domain Hosting, SEO Editor, and Integration.

CLickfunnels vs GrooveFunnels

GrooveFunnels is a complete set of business hubs. GrooveFunnels is all the way a comprehensive system of complete business whereas ClickFunnels is a way to improve online sales or to learn about converting prospects to customers by building funnels. In GrooveFunnels Groove apps, landing page GroovePages, Groove mails, Groove Sell, and much more is available. In simple words, the entire business is available to run with the availability of a variety of required apps and landing pages contrary to ClickFunnels.

No doubt, ClickFunnels was a first-ever sales funnels and one of the market competitors in this regard. GrooveFunnels is newly launched to entertain what is remained by other best sales funnel software in market competition. Best sales Funnel builder 2020 like GrooveFunnels is now days seem a unique market competitor because of the autonomous setup of the entire business available at one site.

ClickFunnels Vs Builderall

It is claimed Builderall that has all the necessary tools for the online business which has the capacity to manage its online presence for entrepreneurs, small businesses, and prospects for marketing and sales procedures. Erick Salgado in 2011 had created Builderall sales funnel. For beginners who don’t have any experience with technicalities of websites or have not sufficient know-how about website creation or website design, Builderall helps them well.

As for as best, sales funnel builder is concerned, it is categorized in a variety of usage, utility, required prospection, the viability of landing pages matters a lot as per interest is concerned. CLickfunnels is just a system of funnels for beginners to initiate their learning while performing online business or make sales with better leads as a better choice.

Builderall has key features Hosting, Drag, and Drop Website Builders, App Builder, Customizable Templates, Design Tools, E-commerce, Membership Site, e-Learning, Webinars, Email Marketing, Split Testing, Heat, Mapping Integrations, and Support. In comparison with ClickFunnels, many of the key features are also ClickFunnels contains as of Builderall and many features are alternatively present in both. Both sales funnels are market competitors.

To Sum up All

After the study of these all market funnels and online platforms for the market competition for sales, one thing is cleared that every sales funnel builder works significantly in a wide range as per requirement and intents for prospecting are concerned. One cannot decide which is the best sales funnel builder or in other words, one can’t have opted to set a funnel as the best sales funnel of 2020 but their key features and market standards can.

To answer it simply, “what is a sales funnel and how does it work?” Prospects have to pay a visit to all the desired sales funnel software as per the intent is created under the umbrella of interest and evaluation about best sales funnels.

GrooveFunnels, Leadpages, ClickFunnels, Shopify, Builderall, Kajabi, and GetResponse all the best sales funnel software have at least some unique features to take part in a battle of market competition in the digital world of sales.

It’s up to prospects, people, entrepreneurs, professionals, experts, and beginners or learners, what they choose for the best of their interest as the best sales funnel builder.

Mataan Na Manjeen founder of Sindhi Memes

Mataan Na Manjeen founder of Sindhi Memes
Ajmal Meer MEHDI

The Internet has become the largest part of communication source of the world. The dissemination of this technology breaks the barriers of information access for public. The world wide web not only provide freedom to ingress data but also provide entertainment.
A large part of internet usage is through social media. Social media are collaborative internet base medium which facilitate users to share information,  educational professional services personal views, updates and unlimited  opportunities to explore.Majority of youth use social media and to connect with friends, do their educational assignments and amusement.
Their are many popular trends in entertainment, like making Vlogs, playing games with friends sharing memes. These memes usually consists of images with sarcastic or funny catchphrases present various phenomena in lighter tone. The term meme was given by Richard Dawkins in his book The selfish Gene in 1976 which is very common today’s meme.
Now a days, internet memes has evolved drastically containing GIFs and sensational videos. These memes makers are commonly known as memers They make memes with catchy phrases depicting culture and norms of society. This trend also become popular in Pakistani youngsters. People write interesting caption on pictures/videos to make people laugh. Such as in Pakistan a video got viral, when Federal government did not increase wages of servants. In video an African black men were crying dipped sad song and in caption servants reaction of no increasing of wages in 2020 budget.
Many youngsters make memes with satire. Most  people not only share their brand but also entertain people and bring smiles and laughs on face of people.
There are many Facebook pages and groups on social media and YouTube channels, where people upload funny (memes)to entertain people. Youth of Sindh also follow this trend with admiration.  A Facebook page named matan na manjeen asan sindhin khey in 12 July 2016, which was first Sindhi page sharing memes in Sindhi.
This page got fame rapidly and got upto 15k likes and much more sharing posts in starting week. Founder used to edit trailers of Bollywood movies and includes different voices as politicians such as raees Indian movie and Asif Ali Zardari Video mixing.
Founder said our purpose is to promote Sindhi language and celebrities in funny way. This page is one of the most trending page on social media, working in Sindhi language. Page name is matan na manjeen asan sindhin khey which means Believe Sindhis are adventures they can complete all dares.
These kind of activities should be encouraged, as they present society face in a amusement manner. These memes should be taken on a lighter note and not taken as personal attack. Such healthy trends should be cheered to bring smile and lighten up the mood of already stressed population facing varies social and economic problems.

A bloodbath of innocents in Sindh

A bloodbath of innocents in Sindh

Writer: Ajmal Meer Mehdi, Hyderabad

This article is already published in Daily times newspaper.

https://dailytimes.com.pk/writer/ajmal-meer-mehdi/

Indus Valley has been picture of peace and felicity. Sufi Shah Inayat, Sachal Sarmast, Sami, Hami, Bedal and Shah Abdul Latif Bhittai must be agonizing themselves in the sepulchers after seeing this gruesome condition of people of Indus. Hence, Sufi's Indus will be hunt of elements of religious extremism and wickedness, sexual wolfs and gender terrorists will be defaming the elegance and grace of innocent girls who are considered as honorable and are like beautiful flowers in the corner of Sindh. The mother of Sindh just will shock seeing the corpse of her teenage girl after brutal rape and murder. Will legal action be taken against sexual terrorists who throw the dead bodies of girls helplessly at multifarious places? The burning fire in Sindh has besieged Indus Valley from the four sides, every day the wail of death rates in the uncorrupted people in its traditional way. At the beloved land of Sindh, one or other girl has to be the reason of sacrifice to buttress the blood's river. The blood's river flows like the waves of Indus River and seeing its intractable flow, Indus River must be weeping at dribbling blood in Sindh. Qalander Lal Shahbaz must be weeping bloody tears in his glory. The actual heirs of Sindh are Hindus who have been part of ancient civilization of Sindh practically. They have inexhaustibly contributed in the progress of Sindh. Today, Hindus, the heirs of Sindh are immolating their offspring (especially girls) along with their lives and chattels. Hence, finding a corpse has become a daily routine. Sometimes, corpse in Umerkot is waiting for justice and sometimes is found to be full of bullets in north Sindh. It also happens sometimes that immature girls are abducted and their appraisal is in form of getting married. In the same way, sacred land of Sindh has been shortened for Hindu minorities. The recent incident happened in Mirpurkhas has been black mark on the human conscience, which has witnessed the death of a child because of unavailability of ambulance at hospital and two others death while seeking child for treatment by striking of a truck. Persons in Ghotki who lessens the earth for minorities, extremists and wicked persons have made the sky incongruous for properties, lives, belongings as well as girls of minorities.

O Allah Almighty, "Come down and see your created world" a famous quotation in sindhi, used by victims of murdered innocent girls after every incident.

Seeing the dead body of Nimrita, human wisdom and respected dwellers of Sindh were as feeling wrenched as a fish feels out of water helplessly. How long the dead bodies will be carried over the sacred ground of Indus? How many houses will be razed to the ground? After all, how many mothers will be deprived of their laps? Which houses, families and mother's pain are written? And how many girls' historical pages be read runnel of their blood? Seeing such incidents full of barbarism, soul shrinks. It does not happen in any Human society. The victimization in Sindh for girls has brought the harbingers of the day of resurrection. The fire burnt in Indus valley is not limited to houses but now sexual assaults and wolf's lust encompasses in incidents taking place in educational institutions are not concealed now at the homicide of girl attempted in Chandka Medical College (new name as Shaheed Muhtruma Benazir Bhutto University of Larkana) is severely condemnable. Neutral and transparent investigations should be done in Nimrita's murder case in order to support the prevention of daily routine based incidents and castigate real legal lesson full punishment to the criminals. The performance of knowledge acquiring institutions is not going to be better but ranking in the case of death is used to be changed. Our ethics has reached the extent that human barbarism has come out of them even in institutions, learning houses and training places which has defamed the respect and glory of girl, innocent children along with women and youngsters. This blood's river is supposed to be barricaded and Sindh government should come into human sense so that proof of human conscience is alive be gotten. Law enforcement departments along with entire Sindh government have duty to make collective policy in order to take strict actions against the elements of extremism and wickedness legally. The action of long term policy is guaranteed to rescue the glory and respect of girls and women including minorities. State's first and foremost duty is to save lives, belongings and honors.

Student, A substantial mass elevator of hefty mounds

Student, A substantial mass elevator of hefty mounds

Ajmal Meer Mehdi (Writer)

Writer: Ajmal Meer Mehdi, Hyderabad.

Education is the transformation of norms and values from generation to generation; it’s an articulation of human competence and intelligence after formal as well as informal learning process. Articulation of skills through mode of education in best version of learning is a definitive self-governing of academia. Human beings are always investigative to find and ascertain new actualities and realities about different features of life either as science student or as a common learner. Education pays and plays great milestone in development and progress of any country, their standard of education depicts and represents their real essence of advancement and innovations.

Millions of students are formally learned in different academia, they also entertain what is feasible and suitable along with their academic purpose without proposing as per their criteria is concerned. Academics and academia have a vital role to pay towards reservation of moral and genuine values of any nation, as Nelson Mandela quoted that education is an only weapon to promote progress or to make any nation regressive. Education merely considered as one of social institution for the admission of excelling role and role model for others either as a nation, a community or a society. Ultimately a most educated nation and comprehensive education system build a nation to be followed by other nations as a role model.

Students are always considered as an asset for development and progress for a country, students’ life is not an easy one, they have to suffer a lot from dawn to dusk till several turns of time to gain academic as well career goals.

Due to poverty and economic disorder our beloved country suffers lots of social problems which are source of other social problems. Students must be guided and treated as the loved ones, burden of study, loads of academics and difficulties to reach the educational institutions are also some headaches of students.

Pakistan is under developing country, where education is very expensive, there are limited number of public universities, colleges and schools where students can get free education. Absence of students’ education in one’s life can create serious thunders of difficulties to sustain the life joyfully.

Students are always wrapped with many problems like language, fear complex, transport, psychological problems and list is bit long.

Economically problems are also great hindrances for students to receive quality education as they intended and desire to achieve their goals as per set with accordance. When academics and academia are observed with formal and informal trends of leanings, it seems like a building of dreams without fulfillment of those thoughts. Some time students-teacher relationship does not make a strong bond for learning sensibly for the future concerns, if individuals would not be the educated and literate ones then they will add the oxygen in illiteracy rate and poverty, which will decisively create the economic disorder. As many students are source of feeding their families, their difficulties must be addressed as priority by government and state. Students also face the difference, which are set out by curriculum and outdated syllabus with respect to gender, race, religious aspects as well, which usually penetrate students and some time they skip and quite to get education. Students have to learn and recall all unwanted things to pass the exam to get their paper called degree or certificate of school. Along with syllabus, Exam patterns are not healthy, Sindh is in circle of copy and cheating trends during the exams of schools and colleges, sometimes universities become helpless to stop cheating patterns, there are so many reasons and causes as nothing can happen without motivation. Then question arises that, what is feasible and possible solution of students’ problem? Who and by whom these headache will become eradicated? As legislation is full of education policies with huge gaps and flaws, a comprehensive and systematic educational policy is need of time, outdated syllabus and curriculum must be of contemporary in nature

Education must not be an economic institute of banking system, like pay the payment and get receipt. It should be a primarily an academic institution for the comprehensive learning.

Students’ life is the life of horrors over bed of troubles and pains. This figure of fear complex remains dominant over the years in the life of a student. So, it should be made compulsory,  When a policy or legislation is going to reform , students and their overall life styles with respect to region, community and race must be considered as prioritize basis.

Moreover, Infrastructure and transportation must be well equipped and of advance nature. Facilities including basic needs must be entertained with complete set of accessibility and accessories for the future assets of country. Students must be treated as learners by teachers and administration of institute not as the prisoners and teachers must be considered as a guide and mentor ones not labelled them with inappropriate tags.

Conclusively, it is opted to mention the sad reality of life span of student invests against academics and career must be worth full after his/her certificate or degree.

Future depiction of progressive and advance Pakistan can made possible by facilitating and assisting students at every stage of their academic and career.

Career counselling must be on first page for the students, as they can avail best of their skills and expertise to gain sustainable aims and objectives of their lives.

Whole society members including parents, teachers, neighbors and responsible of state, have to collectively pay and play the role of good efforts to improve the life of students towards reformist and technologically advanced beloved Pakistan.

A Comprehensive and Rational view point of Gender disparity among students.

A Comprehensive and Rational view point of Gender disparity among students.

Writer: Ajmal Meer Mehdi (Hyderabad)

Gender Discrimination is all about the Gender disparity in general, refer to the gap indicated by differentiate preferences between male and female in any field of life.

Gender discrimination is the type of discrimination which based on the gender of the person. Usually women are treated differently and unequal than men for their education, career, economic advancement and political influences. It is common type of discrimination that is happening throughout the world, even in the developed countries too.

Education plays vital role in students’ personality, abilities and behavior. all the way in the course of education it is treated as in multiple communities; female is inferior and male as dominant because of restriction and decision in hand of male with respect to economic resources. Teaching techniques and methods are not on equal basis, so for reason female gender considered in several reasons as not a worth for family. Coeducation plays due role to promote equity with dispersion of intentions imposed on the prioritized label of being dominant and inferior on the basis of gender either male or female as in our social world they are labialized. Academia and intuitional insecurity enhances this issue as headache of society.

Marriages and rewards are also set out as difference between male and female, hierarchical system may also influences and depicts some addition crucially to gender disparity.

According to global campaign for education (GCE) that only 4 in 10 of Pakistani women over the age of 15 can read and write as compared to 70% of men the net rate for girls is 29%.

Violation against women in the form physical, sexual, emotional abused is wide spread in Pakistan strict family tribe and religious customs mean that some intimidating activities have become cultural norms, while domestic violence seldom reported and rarely investigated according to report.

Gender discrimination is serious issue of academic institutions of our county, inequality with respect to opportunities, decision making, authority, privilege and power in a society pertains to society desperately awarded to male head of family; institutional socialization depicts that the male dominance in our society is caused by labeling female as inferior and weak since the day she was born, as days passes she became a tool like property for male dominant family or community. It is not judgment in each and every family or community economically impacts and diverts the power of decisions and sole authority of institution as well as family.

Gender disparity creates masses of difficulties and matters which ultimately disturbs the societal values and social control. Gender difference must be respected but not treated as the weak point of other gender. Almost more than 45 public and private universities, their campuses in Sindh province, many of universities are in HEC certified list, universities cover quality education at certain level and pay due standards on the basis of gender. University of Sindh is one of the oldest university of Pakistan as well Asia, which aims gender equality with respect to academic perspective, there are some exception and cases are reported in the criteria of gender disparity, broad perspective depicts common reasons of students being harmed on the basis of gender which ultimately resulted in ground realities pertaining to rural and remote areas in many reasons. Reasons and causes are varying from community to community and geographically concerns. Coordination between students and teachers, lack of modern means of communication, absence of modern tools of education may be reasons for gender disparity. Gender discrimination is not only particularly referred to female harassment or discrimination; it is also faced by male teachers and students too. Gender disparity in general, refer to the gap indicated by differentiate preferences between male and female in any field of life. In the context of education gender disparity refers to the gap between enrollment of male and female students in the educational institutions. Gender disparity is deeply enrooted in our society because of particular mind set due to their vested interested either considered to individuals, groups and institutions. By resolving this disastrous problem we can open the new gates of development and social progress which ultimate strengthen the social norms and values of society. Gender differences as its own significance as general considerations. Violation against women in the form of physical, sexual, emotional abused is wide spread in Pakistan, strict family tribe and religious customs mean that some intimidating activities have become cultural norms while domestic violence seldom reported, and rarely investigated.

Gender discrimination is a worldwide issue; this problem is not only an obstacle before opportunities and resources but also creates other social problems. Students study in higher classes e.g. M.Phil., Ph.D. and post doctorate have less gender differences. Significant of the gender variable points to the impact of gender disparity over academic and professional institutions. The institutions where gender equality is enhanced there is significant economic growth. Disputing UN instructions, sustainable development goals and international agreements about gender equality, yet Pakistan failed to achieve UN targets. The enrollment of females and male are directly affected by income of house, expenditures of household and authority of house. In these factors ultimately females are affected in less number of enrollments for females due to make dominance because of income encourage gender discrimination in various means, ultimately create least number of enrollment of females in education institutions. Females are more victim than males in educational, academic institutions and Equity in opportunities for both genders discourage the disparity. Due to gender disparity Students’ performance is affected by gender differences. Gender disparity is regulated by cultural norms and values. In the course of this issue, it is instigated that majority of females are harassed in educational institutions and difference in socialization leads gender disparity. Restriction of parents for females, increase the rate of illiteracy and ignorance as well. Equal rights in decision making for both genders create positive impact. Socialization through social intuitions must be comprehensive and of systematically in nature, purely enrooted to humanitarian grounds. Ends will make up a charming figure of community and as well as for society which eventually adds to development, prosperity and progress to state or country. The making of polices is a good efforts but its implementing is main cause and on other hand there is a civil society who can play vital role against gender discrimination and legislation for this burning issue of society. Equity and equality must be gone together in every educational and academic institution and Educational reforms must be appropriated in order to facilitate students on the equal basis without considering their gender. The male dominance, poverty, injustice, inequality in opportunities causes this increasing issue as disquieting situation in Pakistan. The gender discrimination is increasing rapidly among students of universities, which is crucially bad condition for the country as students are future of Pakistan. Some factors like political influence, lack of good governance, socialization by parents and poverty accelerates the gender disparity. Gender discrimination can be addressed through proper measures with suitable legislation.

Mother of All ills and evils, Poverty promoting all other societal problems

Mother of All ills and evils, Poverty promoting all other societal problems

Writer: Ajmal Meer Mehdi, Hyderabad.

Today, world is global village, technology has manipulated the highest advancement and modernization in the name of science and computer. All the people of world are enjoying and entertaining the fruits of technology and its innovations. Still millions are looking for to entertaining the life and charms of this mortal world. One billion people in the world are living on less than one dollar a day. 2.7 billion People in the world are living on less than two dollars a day, (World Bank, 2014). Eleven million children die every year. 114 million children do not able to achieve basic education and 584 million women are illiterate. In every year, Six million children die due to malnutrition. Every day 800 million people stay hungry in which 300 are children. 2.6 billion People of the world’s population (40 percent) are depriving from basic sanitation and one billion people are suffering to unsafe drinking water (UN Millennium Project, 2002). The areas of inequality such as unequal status of women and minority groups of low developed countries represent this aspect of poverty. As a result, rich people continue to prosper while poor people lag behind. In the global scenario, in the last 30 years economic growth has occurred but along with the portion of poor people also increased. In 1960 the income of 20% of the richest countries has 30 times more than that of 20% of the poorest countries. It was 60 times greater in 1990. Only 20% of the world income is receiving by world poorest countries that are residing in poorest countries. Thus in the last three decades the difference between the rich and poor has increased. Income distribution between rich and poor is unequal. Rich people 1000 million are 150 times are richer than the poor people of 1000 million. The access of these poor people is limited. They have only 0.2% access loans made by commercial banks, 1.3% access to international investment, 1% access to international trade and 1.7% access to international income. (World Bank report, 2014). Pakistan is wheel of social problems faced by common people in every aspect of their lives. Poverty in Pakistan is day by day growing because of social problems which are tolerated by citizens of country like illiteracy, over population, crime, economic disorder, environmental degradation etc.
Under developed countries face this problem as obstacle in development and progress. Poverty creates shocking consequences which enhances the other problems along with worse outcomes. Poverty is challenging issue for any state or country as it possesses the roots for other issues which are also dangerous problems for country. The poverty should be addressed national as well as regional level by taking serious measures.
Poverty is rapidly increasing problem of our society which has created the economic disorder and environmental degradation in country. Poverty is hazardous be it in any form relative, absolute, objective and subjective
poverty. Poor people are suffering from the hundreds of other social problem in their daily lives. Poverty is the persistent challenge facing Pakistan since its inception. The poverty issue of Pakistan is increasing more in rural areas where almost 70% of the population is living. Their livelihoods depend on rural economy. They have lack of basic necessities such as primary health care, education, safe drinking water and deteriorating social services. The income gap between haves and have-nots is increasing. Some provinces have more inequality, gender bias and lack of geographic and spatial capital. Purchasing Power Parity (PPP) is a common measure of poverty. Poverty lines are drawn on the basis of goods that satisfy a person for his basic needs. The units of these goods are converted into PPP. Furthermore, a head count ratio is calculated to represent the percentage of poor people in the total population. Poor people have no sufficient economic opportunities, deprived from representation and no access of information due to corruption of their countries. Corruption decrease the trust of poor people for public officials, increase cost of public services, hinder economic growth, increase inequality, violation of human rights and supersedes the rule of law. Corruption hurts the social, economic and political future of a country. In the country where bribery, favoritism, nepotism and manipulations are prevailed then the fabric of developed society are weaken. Corruption is looming almost all segment of Pakistan and poor people are losing their money and confidence due to dreadful practice of corruption. Development is being impeded where lack of accountability, corruption, human rights violation, defiance of rule of law and military influence. Poor governance is a key cause of poverty in Pakistan. Political instability and corruption which are the result of bad governance have declined business confidence, decrease economic growth and declining public expenditure on basic needs. As a result, investment and development was decreased while poverty is increasing. The political structures where influential individuals have the approach in the political instaurations using political power to grant privileges and appoint people to position those are not suitable according to their capabilities and merit, making the country damage. Extended patrilineal families or lineages, personal recommendation or influence and traditional patron client relations are harming the governance. The world is becoming advance and we still suffered in the basic problems, depending on aid and playing in the hands of coups. The increase diseases are not only reducing efficiency and power, but they also have the effect of reducing life expectancy. The reduced life expectancy means less number of working force, less incomes and less production. Moreover, majority of women in Pakistan command a very miserable and poor health standard.